The London School of Economics is a world class educational institution based in central London. The university is very diverse, with the highest proportion of international students in the world: 62% of the student body from outside the UK. Many of these students live in residence halls.

LSE wanted to set up an account based scheme to replace an outdated and fiddly calling card system for residing students. In this scenario students would call a customer service line and top up their allowance using a card with an account number.

Primus provided LSE with two Direct Connects that route calls to our network headquarters in Canary Wharf, saving money for the university and improving the call quality. The pre-paid accounts use the outstanding Digitalk system which recognises the students by their specific extension number, allowing them to maintain a balance of credit and make calls to their liking. Furthermore, a customer care unit has been established to help students set up accounts and allow top-ups with either credit or debit cards.

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